Business & Finance Advertising & sales & Marketing

Before Your First Event: Practice Using Your Trade Show Display And More

Practice and planning make perfect and there's no exception if you're taking your company's trade show display to an exhibit. If you've never used trade show booths to display a product or service, consider these tips before you get to the event. These tips can help ensure you're well prepared for any situation that might come up.

Practice Setting Up Your Trade Show Display

Setting up a display isn't difficult, but it can take some practice. While some venues require union workers to set up and take down the booths, some leave each exhibitor on his or her own for the set up. If this is the case, it's a great idea to practice setting up your trade show exhibit. Doing this will help ensure you know exactly how to put it together and avoid an embarrassing situation like stretching out a banner stand frame without the actual banner on it. This will also ensure you're prepared with any tools you might need.

Let Others Know You'll Be Attending

Publicity is an important part of any successful trade show display, so let your customers know you'll be attending. Call clients, both current and potential, and invite them to come by your trade show booths. Also consider sending out a press release announcing your participation in the event.

Call The Venue To Check If You Need Extension Cords, Lighting, And More

Some venues may provide extras such as extension cords and lighting, but you should definitely call to ask. Better yet, pack a small kit with often forgotten and needed items and tuck it away with your trade show exhibit. Other items to pack include Velcro strips, duct tape, extra batteries, bandages and maybe even a spare shirt or two in case of an accidental coffee spill.

Don't Forget To Pack Your Promotional Materials

You'll need plenty of handouts and promotional materials when you're displaying your booth at the show. From business cards, to product brochures, to lead cards, to giveaways, you should plan on bringing more than you need. If you're trying to cut costs by not giving out a full product brochure to every attendee, try to qualify them first. You'll be able to tell if someone is truly interested in your business before handing them a brochure. Because you might not be able to talk to every attendee personally, set out smaller brochures that are less expensive to print for anyone to take. You'll save money, but still make sure your materials get into the hands of attendees.

Some venues allow you to ship promotional materials directly to the hall. Shipping them can ensure you have all the promotional materials you need without carrying them yourself.

It's not difficult to plan a successful event. Just consider these tips and you'll set yourself up for a profitable exhibit.


Leave a reply