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Simple, Easy And Free SEO For You - Part Un

SEO? Search Engine Optimisation or SEO, is the process of improving the position of a web site to make it rank better so it's easier to find with increased site visitors/ traffic.
Google is still the top search engine with over 60% of people using it while alternatives providers see less than 20% market share.
When using Google's search engine, a person types in a word, phrase or sentence and clicks the search button, Google then has to go about determining what is relevant within hundreds of millions of web pages.
To do this they follow a set of rules, known as an algorithm.
The main rules of a ranking algorithm involves the location and frequency of keywords on a web page.
Keywords and relevance.
Keywords that relate to what you are doing should be part of your first steps.
Like anything it is best to do your research first, start by typing into Google the word(s) you want to use and that are of course relevant to your project.
The first page of Google results will show you your competition, next step is to calculate the Google Page Rank, I use a Free add on for the Firefox web browser called SEO Quake.
The lower the Page Rank (PR) the more chance you have at succeeding with getting results from your chosen keywords, the higher the PR the more difficult it will be.
With a PR of 0 to 2 you have found keywords that are less competitive and will therefore work in your favour.
Google AdWords Keyword Tool will also be useful for your research.
Once you have decided on the right keywords for you, you will want to register a domain name incorporating your main key words, where realistically possible.
The chosen keywords should also feature in your META description and tags, although Google does not rate tags other search engines do.
Also your keywords should feature in the content of your home page in the form of headings and in the main text body.
With that done and your web site live, you will want to focus on Back Linking next.
Continued in part two/ deux.

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