Technology Networking & Internet

VMware Hosting : How VMware Changed The Cloud Hosting Market

Cloud hosting has been an unstoppable force in the last couple of years, taking more and more market share from dedicated server hosting. In percentage terms it is now commanding a majority share of new hosting contracts due to it's perceived advantages, but how did it evolve and what are the benefits of VMware hosting?

Early cloud adopters were faced with broken promises of highly resilient servers with easy scalability. In fact, early cloud servers were highly unreliable due to the immaturity of the underlying software. Hosting providers were looking to provide services on the cheap and were using free software based on modified linux versions. This lead to significant user resistance to switching to the cloud with most organisations happy to wait until the offerings matured.

VMware were (and still are) a market leader in the corporate sector but had little to do with the service provider community. When they realised the hosting providers could generate significant revenue for them in the middle term, they launched the VMware service provider program or VSPP. Finally cloud providers who were trying to provide a stable platform had a fully mature, stable hypervisor on which to build their products. Very quickly the number of service providers rose to over 1000 which has lead to a revolution in the cloud hosting market.

Today the VMware hosting market is growing rapidly with market acceptance that VMware hosted servers offer huge benefits over traditional dedicated servers. VMware has continued to innovate with the launch of products like vCloud Director and the vCloud Connector. The benefits to organisations switching to the cloud continue to grow and even today the majority of hosted servers are in the cloud.

There are many VMware hosting providers in the marketplace with offerings based on different licensing levels and hardware platforms. Essentially, the enterprise licensing offers the full VMware feature set and is highly prized by organisations looking for reliability in the cloud. Cheaper standard licensing deals are available but should be avoided.

VMware runs happily on a multitude of platforms but the better hosting providers will use quality servers from a major vendor such as HP or IBM. More importantly, the SAN storage element should be from a quality vendor such as EMC or EqualLogic. Hosting providers that scrimp on storage will rarely be able to offer a service level guarantee of note.

In summary, VMware hosting has really hit the mainstream with quality hosting providers switching to a cloud model with a history. We can all look forward to a virtual future with far higher levels of reliability and performance.


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